In 2007 and 2008 I art directed the creation of over 15,000 world and character assets for Littlest Pet Shop VIP virtual world. Tying in directly to the massively successful product line via unique codes hidden in character collars, VIP allowed hundreds of thousands of kids to safely navigate the vast virtual world, meet characters, communicate, play mini games, and discover surprises. In the era of Webkins, LPS VIP mixed toys and online gaming in a satisfying experience that was built on in subsequent years.